You Don’t Need to Go Viral to Make Impact: How Purpose, Not Popularity, Fuels Real Influence
- Taylor Made Training-Consulting
- Sep 9
- 3 min read
“Commit to the Lord whatever you do, and he will establish your plans.”— Proverbs 16:3
Let’s be honest: the world will have you believing that if it’s not viral, it’s not valuable. That if you didn’t get a thousand likes or show up in someone’s “For You Page,” maybe you’re not doing enough.
But I know better now.
When I first started TM Training & Consulting, I didn’t have a fancy social media plan or a viral launch. My business began through word of mouth; off the strength of the reputation I built in my 9-to-5 career. People reached out not because of a hashtag, but because I had consistently shown up with excellence, integrity, and wisdom.
Ironically, it wasn’t until I tried to build a presence online — and didn’t get the immediate engagement — that I started to doubt myself. I had cashed out my retirement, stepped out on faith, and was suddenly wondering: Was all of this just luck? Was I wrong for trying?
That fear drove me right back into the safety net of a 9-to-5. And let me tell you — it has been one of the most uncomfortable, physically draining, spiritually disorienting seasons of my life.
But God is faithful.
In my frustration, I took it all to Him. I cried. I questioned. I pleaded. And slowly, He answered. Not in loud, flashy ways — but through small, intentional encounters:
A therapist affirming, “You have such good insight.”
A few training gigs where the feedback was always, “I loved the 1:1 coaching best.”
A quiet confidence that kept rising every time I taught from a place of faith, not performance.
That’s when I realized: impact doesn’t need to be loud to be real.
Redefining Impact
Proverbs 16:3 says, “Commit to the Lord whatever you do, and He will establish your plans.”
And for me, that truth shifted everything. I no longer needed the metrics to prove my calling. If God said it, then I can trust it.
Impact, for me, looks like:
Helping a woman lead her business with clarity and Christ-confidence
Giving a woman permission to lead with her full self — faith, flaws, and all
Guiding women to discover that their identity with faith is the key to authentic leadership
Whether I reach five women or five thousand, my job is to be obedient.
God handles the multiplication.
From Comparison to Calling
As a Black woman, a former bonus mom, and someone who’s been many things to many people, I spent years trying to show up as the version of myself others expected.
But the moment I started showing up as who God says I am — everything shifted. I stopped trying to be impressive and started being impactful. I no longer led from perfectionism, but from purpose.
And that’s the difference between knowing your skills and knowing your anointing. When you understand that God has anointed you to do something, you stop relying on worldly logic or visibility metrics to validate your work. You trust that if you commit it to Him, He will establish the plans.
A Word for the Woman Watching…
To the woman doubting her purpose because she’s not viral…To the leader wondering if she’s doing “enough”, let me offer you this Auntie wisdom: Comparison is the thief of joy.
Don’t worry about who’s going viral. Seek God first. Make your calling and election sure. Then move with Christ-confidence, knowing that He’s already made the way.
You already have everything you need within you.
Now… walk boldly.
tlt
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